
Your good seasons are good.
Your best season may surprise you.
You work hard, and your results certainly show it. But there is more in your stock and a lot of farmers never get to experience it.
Imagine:
- Faster to peak milk, and staying there longer
- Fewer down cows and metabolic issues, each one costing you money and sleep
- A smoother transition into calving and early lactation
- Faster cycling, more cows in calf early, and fewer empties
- Strong young stock growth that pays back over a lifetime of performance
Every season under your best is milk, growth and money you won't get back.
The good news is, getting to your best season is simpler than you think. It starts with feeding the rumen first.
Troy Kuter“Production is very good - by far the best production the farm has ever seen.”
Alan Bennett"At our first nutrition assessment we set a goal of reaching 500 milk solids, and we’re achieving that now." (one season)
Jason Turner"Our first season with Ruminate was our best production year during one of the worst seasons I’ve experienced in 20 years of farming."
Trevor Dawson"The farm right now is exceeding expectations. We’re producing so much more than we’ve ever done."
Willy Muir"We believe we are getting very good bang for buck using Ruminate, overall reducing our rearing costs and giving us much better outcomes."

Better seasons start with the rumen.
The rumen is a giant fermentation vat, full of trillions of microbes. They turn feed into fuel that can supply up to 80% of your stock's energy needs.
When the rumen is working well, it shows up as:
- More from the same feed. A healthy rumen gets more out of every mouthful, so your feed goes further.
- More energy for milk and growth. Good energy status is also what gets stock cycling and back in calf or in lamb.
- Steady condition through the season. A healthy rumen keeps fibre working the way it should.
It's a complex system, and what it needs changes with the season, the feed and the stage your stock are at. That's where Ruminate comes in.

The rumen is complex
We simplify it all for you
Your Ruminant Nutrition Specialist explains the why behind every recommendation, and over time you'll make your own nutrition calls with confidence.
A few examples of what we could work through together:
Dry-off to calving. We set her dry cow diet so she holds the right condition through winter. Then, as a springer, we shift her minerals, with magnesium and the right calcium balance, so she calves ready to milk. How a cow starts her lactation shapes the rest of her season
Young stock. How you set her up as a calf has a big say in how much milk she’ll produce as a cow. She’s born with an undeveloped rumen, so we talk through what drives its development and how to build a rumen that pays off over her lifetime.
Heading into mating. Lush spring grass looks like ideal feed, but it’s high in protein and potassium and short on energy. That can work against her getting in calf. We balance her energy first, then fine-tune the trace elements and vitamins she needs for mating.

Here's how it works.
- Book your free Nutrition Session. A Ruminant Nutrition Specialist comes to your farm. No cost, no obligation.
- We sit down and look at your whole farm. First we learn how your farm runs, your goals and what’s been giving you grief. Then, on the laptop with you, your specialist runs your real numbers through Doc Taylor®, our nutrition software built on Cornell’s CNCPS model and refined for NZ farms. Pasture, silage, maize, winter crops, PKE, in-shed feed and minerals all go in. You’ll see where feed is being wasted, where your stock are short, and how different diet options stack up on cost and likely response.
- You walk away with a plan. A Doc Taylor® report showing what to keep, what to change and what to cut, and the reasons why. Your specialist checks in every month to see how it’s going and adjust as the season changes.
Products are only ever a small part of it. Most of the gains come from getting more out of the feed you already have.
What could your best season look like?
Choose how you work with us
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Ongoing Nutrition Support
Get your free assessmentA free nutrition review and specialist on-farm support every month, built around your operation, your herd, and your goals.
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Rip 'n' Tip® — Your Blend
See how Rip 'n' Tip® worksAlready know what your herd needs? We blend it into one bag. Less handling, less waste, exactly the right spec for your farm.
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Off the Shelf
See the rangeQuality minerals and electrolytes, available at Farm Source and stockists nationwide. No programme needed — grab what you need, when you need it.
Ruminate is a New Zealand livestock nutrition company that puts the rumen first. The rumen is where your stock turn feed into energy, and when it’s working well you see it in milk, growth, condition and repro. It’s a complex system, so we make it simple. Book a free Nutrition Session and a Ruminant Nutrition Specialist will come to your farm. They’ll learn how your farm runs, then sit down with you and run your real numbers through Doc Taylor®, our nutrition software built on Cornell’s CNCPS model and refined for NZ farms. Together you’ll look at the whole diet, from pasture and silage to winter crops, PKE, in-shed feed and minerals. You’ll leave with a plan that shows what to keep, what to change and what to cut, and why. Products are only ever a small part of it. Most of the gains come from getting more out of the feed you already have. Your specialist checks in every month and explains the why behind every change, so over time you’ll make your own nutrition calls with confidence. So over time you’ll make your own nutrition calls with confidence. Your stock get the best shot at improving each season, and you get to bank the results.